Hey there,
my name is Aida.

[pronounced eye-duh]
Design
Digital Product Design / Interaction Design / Software Design / UX / UI / Research / Strategy
Management
Design Management / Design Operations / Career Coaching / Hiring & Recruiting
Environement
Startup / Agency / Consultant / Co-founder

Selected Work

Figure Investment Marketplace

A multi-dashboard investment platform for buying, selling, trading, and managing portfolios of alternative asset classes.

Role
Director of Product Design (IC + manager)
Task
Software redesign, UX, UI, UX writing, research, strategy, systems design, EPD partnerships, design systems
Team
Product design, product management, engineering, business development
VIEW PROJECT

Equity Solutions

A capitalization table and equity management platform that allows companies and shareholders to access their financials and holdings of company stock.

Role
Lead Product Designer (IC + manager)
Task
0-1 Software design, UX,/UI, UX writing, research, strategy, systems design, EPD partnerships, design systems
Team
Product design, product management, engineering, business development
VIEW PROJECT

Design Management and Operations

Building, managing, and coaching a passionate and tight-knit team of product designers at various stages of their career.

Role
Lead Product Designer,  Director of Product Design
Task
Management, career coaching, establishing benchmarks, Design ops, team culture & activities, design advocacy, hiring & recruiting
Team
Head of Brand Design, Head of Design
VIEW PROJECT

Serene Audio

A hi-fi audio hardware startup specializing in high-end artisanal speakers for home listening.

Role
Co-founder
Task
Industrial design, R & D, branding, marketing, investor relations, customer relations, Jack of all trades
Team
CEO, acoustics engineer, advisor, manufacturing partners
Coming Soon