Equity Solutions
Formerly named ‘Adnales’ - A capitalization table management platform that allows companies and shareholders access to their financials and holdings of company stock.
Summary
Role
Lead product designer (IC + management)
Team
Product design, product management, engineering, business development, client relations
Responsibilities
- Founding designer & design lead, 0-1 & beyond
- UX, UI, brand, system architecture, systems & pattern design
- Research, user interviews, data synthesis
- Design systems creation and contribution
- Design team leadership and oversight
- EPD partnerships, strategy, and planning
Scope
- Design three unique and complex dashboards for holding management
- Responsive web, iOS, Android
- 100+ features and workflows
- Feature prioritization, scope definition, discovery (no PM for first 8 months)
Achievements
- $4.7B raised and managed on ecosystem
- 100+ clients signed to MVP 18 months post project start
- Internal cap table migration 8 months post project start
Users
- Early stage startups (Series Seed, A, & B)
- Company admin (founder, finance, accounting teams)
- Company employee (equity and shareholder
- Investors (shareholders)
