Figure Investment Marketplace
A multi-dashboard investment platform for buying, selling, trading, and managing portfolios of alternative asset classes.
Summary
Role
Director of product design (IC + manager)
Team
Product design, product management, engineering, business development
Responsibilities
- Redesign of 2 multi-user dashboards, flows, and features
- Revamping information architecture, UX, UI
- Research, user interviews, data synthesis, systems design
- Blockchain UX integration
- Design team leadership and oversight
- EPD partnerships, strategy, and planning
Achievements
- $4B capital raised on platform
- 7X faster user sign-up and onboarding
- 6X increase in user data upload
- 6X growth in primary market issuers
Problems
- XL flows, dead ends, poor UX and information architecture
- Misuse of UI components,UI inconsistency, poor accessibility
- Crippled sales pitches, unhappy stakeholders
- Major user drop-off due to dead ends, poor info hierarchy, confusing terminologies, ux writing, and microcopy
Goals
- Simplify complexity in flows, layout, architecture
- Systematize UI component use and accessibility through strong Design System implementation
- Increase user retention, task time to completion, and transaction volume on platform
